YEEF's BLOG: December 2010

Monday, December 20, 2010

YEEF Pop! - X'mas 2010

What a great success! Lots of people showed up and had fun with us on the 18th Dec! Thank you all for the support! Sure you love the goodies you bought on the day as everything was so nice!!!

This is the first ever pop up store for YEEF. Of course shopping online is convenient, no need to walk around or carry the weight, but we also want our customers to gather together and have fun while shopping! That's how YEEF Pop! came up~

In the Pop! store, you can find Lauren Moshi, Necklush, FnJ, JJ Winters. And we added in some new brands that are not in the online store yet, such as Motel, UNIF, Take Off Your Clothes, NoBeing, and our guest appearance Amenpapa!

Thanks to Cuvees.com

Tuesday, December 14, 2010

Guest Appearance - "AMENPAPA" at YEEF Pop!

Amenpapa is a brand which blends God's words with fashion in its own way. Another up and rising brand that's making its guest appearance in YEEF Boutique's Pop! on December 18th @ JIA Hotel.

Even Sammi is in love with it, feel the love from above

AW 2010 Collection

YEEF Pop! Teaser - "No Being"

No Being, an accessory brand that is known by its elegant handcraft and unique styles. Each ornament is sourced by their London based designer locally and pieced together. Every single piece is an artwork, be sure to come to our pop @ JIA Hotel on the 18th of December and check them out.

Newest available from No Being:

Alice in Wonderland series, discover your fairytale desire!

Monday, December 13, 2010

YEEF Pop! Teaser #1 - "Take Off Your Clothes"

Take Off Your Clothes

Debuting at the up coming YEEF Pop! event, this Saturday (18th of December) @ JIA Hotel starting from 4pm - "Take Off Your Clothes".

Amazing New York Brooklyn brand is launching its first collection in Hong Kong at YEEF. The designer Ben Reingold is creating a new form of clothing by using special cut in the cut&sewn clothing.

"It is a clothing and accessories line that reconfigures discarded and basic materials into new forms of fashion. Our goal is to create pieces that are raw: radical, accessible, and wearable. We take off our clothes to remove them from the context of how we should dress and begin to explore the inspiration and abilities of the garment itself."

Tuesday, December 7, 2010

LOOKS you'll find in YEEF Pop!

All dresses from Motel. This UK brand is brilliant! Unique designs with eye catching patterns.... and the most important, they have really good price point!!! Love this new collection! Great match for my JJ Winters and Lauren Moshi bags!